Tim Tebow ad during Super Bowl a hit for Focus

Focus on the Family's "life-affirming" Super Bowl TV ads starring former University of Florida quarterback Tim Tebow and his mother Pam have scored some big numbers for the Colorado Springs-based evangelical Christian media ministry.

Preliminary data show the Focus website logged 500,000 hits and 50,000 unique visitors during the hour in which one ad aired.

"Our traffic jumped to 40 times its normal volume," Focus spokeswoman Monica Schleicher said Monday. "In the hour during the pre-game (broadcast), when the other ad aired twice, our Web traffic was 20 times our normal volume."