Gazette team wins for ‘Get It!’ campaign

The Gazette’s marketing staff won best in show at the 2007 Addy Awards presented Saturday at the Antlers Hilton hotel by the Pikes Peak Advertising Federation.

The Gazette was honored for its tongue-in-cheek “Get it!” campaign.

“For us, it truly was a labor of love to produce that campaign,” said Liz Cobb, the Gazette’s vice president of marketing. “To have that kind of honor is really special.”

Cheyenne Mountain Zoo’s “Budgie Buddies” campaign won best of show for television. Another spot from “Budgie Buddies” also won a judge’s choice award in radio.

Sandia Inc.’s design for the Flying Horse Web site won best of show on the Web. Focus on the Family’s booklet on RU-486 won best of show for public service, and Envoy Creative’s spot for the Church at Cheyenne Mountain won best of show for radio.

Other judge’s choice awards were given to Focus on the Family for its Brio Mother-Daughter campaign and to lowercase h graphic design for the Johannes Hunter Jewelers catalog.

Comcast Spotlight’s Karole Campbell was honored with the federation’s silver medal award for her work in the industry and the community. Her father, Paul Campbell, won the award in 2002.

CONTACT THE WRITER: 636-0275 or awineke@gazette.com

2007 ADDY AWARD WINNERS

Presented Feb. 23 at the Antlers Hilton

Category - agency - client - product

BEST OF SHOW

- Television, local - Cheyenne Mountain Zoo, Budgie Buddies

- Interactive media, Web sites - Sandia Inc., Flying Horse Web site

- Public service, collateral - Focus on the Family, RU-486 booklet

- Radio, local - Envoy Creative, The Church at Cheyenne Mountain

- Advertising industry self-promotion, campaign - The Gazette, "Get it!"

JUDGE'S CHOICE AWARD

- Radio, local - Cheyenne Mountain Zoo, Budgie Buddies, "Buddies 'til the end"

- Collateral material, campaign - Focus on the Family, Brio Mother-Daughter Cruise

- Direct marketing, single - lowercase h graphic design, Johannes Hunter Jewelers catalog

GOLD AWARD WINNERS

- Direct marketing, single - HDI, Knowledge Management Forum mailer

- Direct marketing, single - HDI, Support center analyst mailer

- Public service, collateral - Focus on the Family, New Believer's Kit

- Collateral material, brochure - Focus on the Family, Alaska Cruise booklet

- Public service, collateral - Focus on the Family, RU-486 booklet

- Radio, local - Envoy Creative, Church at Cheyenne Mountain

- Collateral material, annual report - Cukjati Marketing, El Pomar Foundation annual report

- Sales promotion, product or service sales presentation - Cukjati Marketing, El Pomar Foundation folder with insert

- Direct marketing, single - Cukjati Marketing, Memorial Hospital North grand opening direct mail

- Television, local - Cukjati Marketing, Memorial Hospital for Children "Star Television spot,'

- Public service, collateral - Cukjati Marketing, United States Olympic Committee invitation

- Television, local - Cheyenne Mountain Zoo, Budgie Buddies

- Collateral material, brochure - Braintree Marketing, Sanctuary in the Pines

- Newspaper, campaign - Braintree Marketing, Johannes Hunter Jewelers

- Direct marketing, single - lowercase h graphic design, Johannes Hunter Jewelers catalog

- Sales promotion, point of purchase - Boswell Idea Group, Farmers State Bank promo

- Elements of advertising, logo - Red Tree Marketing Resultants logo

- Elemetns of advertising, logo - Boswell Idea Group, Salon 9 logo

- Interactive media, Web site, consumer - Sanida Inc., Flying Horse Web site

- Out-of-home, vehicle graphic - Sandia Inc., Front Range Express buses

- Public service, broadcast/electronic - Sandia Inc., Colorado Springs Economic Development Corporation, "City of the Future" video

- Radio, local - Cheyenne Mountain Zoo, Budgie Buddies, "Buddies 'til the end"

- Radio, local - Cheyenne Mountain Zoo, Budgie Buddies, "Rhymie Rhymes"

- Advertising industry self-promotion, campaign - The Gazette, "Get It!"

- Advertising industry self-promotion, campaign - The Gazette, "Locals Get Me"

- Consumer or trade publication, magazine self-promotion - JS Design, SH Publishing, "The Collection"

- Advertising industry self-promotion, creative services and industry suppliers - David C. Cook, stationary set

- Collateral material, publication design - David C. Cook, "Finding Home"

- Collaterial material, publication design - David C. Cook, "Red Letters"

- Collateral material, publication design - David C. Cook, "The Clear Light of Day"

- Sales promotion, packaging - David C. Cook, "David C. Cook VBS Launch Kit"

- Elements of advertising - animation or special effects - Simchat Torah Beit Midrash, "City of Lights"

SILVER AWARD WINNERS

- Sales promotion, product or service sales presentation - HDI, new member kit

- Collateral material, publication design - HDI, Support World Magazine

- Consumer or trade publication, magazine self-promotion - HDI, ITIL magazine ad campaign

- Radio, regional/national - Focus on the Family, SOHL 'Beep'

- Radio, regional/national - Focus on the Family, Brio Missions Trip "Llama"

- Consumer or trade publication, campaign - Focus on the Family, Brio Missions 2008 Trip Campaign

- Collateral material, special event material - Focus on the Family, Brio Mother-Daughter Cruise campaign

- Consumer or trade publication, special event material - Focus on the Family, Breakaway Renewal campaign

- Out-of-home, campaign - Focus on the Family, Breakaway Father-Son Adventure campaign

- Sales promotion, point of purchase - Focus on the Family, Boundless Exhibit display booth

- Sales promotion, audio/visual sales presentation - Focus on the Family, MyFamily promo video

- Sales promotion, packaging - Focus on the Family, Radio Theatre, "Amazing Grace"

Collateral material, brochure - HDI, 2007 Practices and Salary survey

- Radio, regional/national campaign - Envoy Creative Media, The National Day of Prayer, "Traveling Prayer"

- Elements of advertising, sound - Envoy Creative Media, Focus on the Family, "Question of the Day,"

- Advertising industry self-promotion, creative services - Cukjati Marketing, Cukjati Marketing Web site

- Public service, collateral - Cukjati Marketing, Memorial Health Systems, foundation gala invitation

- Public service, campaign - Cukjati Marketing, Pikes Peak United Way, 2007 campaign

- Mixed media campaign, consumer local - Cukjati Marketing, Cave of the Winds campaign

- Television, local - Cukjati Marketing, Memorial Health System, "Memorial Hopsital North Opening Spot"

- Direct marketing, single - Cukjati Marketing, Memorial Health System direct mail

- Mixed media campaigns, consumer local - Cukjati Marketing, Memorial Health System opening campaign

- Sales promotion, packaging - Focus on the Family, AIO 20th Anniversary campaign

- Radio, regional/national - Focus on the Family, "A Mystery of Faith"

- Newspaper, full page - Cukjati Marketing, Colorado Springs Business Journal, I-Phone Ad

- Newspaper, full page - Cukjati Marketing, Memorial Health System, Memorial Hospital North grand opening ad

- Sales promotion, point of purchase - Cukjati Marketing, Girl of the Golden West, in store ceiling banners

- Newspaper, campaign - Cheyenne Mountain Zoo, Budgie Buddies

- Direct marketing, campaign - Braintree Marketing, Sanctuary in the Pines

- Direct marketing, single - lowercase h graphic design, Johannes Hunter Jewelers, "Valentine"

- Out-of-home, otudoor board - lowercase h graphic design, Wag N' Wash Healthy Pet Center, "Doggy Stylin'"

- Collateral material, special event material - JA Worldwide, Free Enterprise Society registry

- Collateral material, annual report - JA Worldwide, 2006-2007 annual report

- Collateral material, special event material - JA Worldwide, U.S. Business Hall of Fame save the date

- Sales promotion, product or service sales presentation - Boswell Idea Group, Tony's Bar menu

- Collateral material, special event material - Boswell Idea Group, Flying Horse wine tasting invitation

- Radio, local - Boswell Idea Group, The Promenade Shops at Briargate, "One Gift Card... Endless Possibilities"

- Elements of advertising, logo - Boswell Idea Group, Vertivity, Inc. logo

- Out-of-home, vehicle graphic - Sandia Inc., Central Bancorp, Zoomobile

- Interactive media, Web sites - Sandia Inc., Colorado Springs Economic Development Corporation Web site

- Direct marketing, single - Sandia Inc., Flying Horse Realtor event postcard

- Radio, local - Sanida Inc., C&C Sand and Stone, "Cat of the Week" radio spot

- Elements of advertising, logo - Gilded Artisan logo

- Sales promotion, packaging - ACSI, ACSI student activities CD packaging

- Collateral materials, publication design - ACSI, Total Health Textbook series covers

- Collateral materials, brochure, ACSI, ACSI Short-term Missions brochure

- Collateral materials, publication design - ACSI, "Letters by a Modern Mystic" cover

- Direct marketing, specialty advertising - ACSI, ACSI event calender

- Direct marketing, specialty advertising - drew and hartung, First National Bank in Trinidad, 2008 Historic Trindidad calendar

- Radio, local - Visual Image Advertising, Colorado Springs Utilities, Greenback Campaign: 60 Radio #1

- Radio, local - Visual Image Advertising, Colorado Springs Utilities, Greenback Camapaign: 60 Radio #2

- Radio, local - Visual Image Advertising, Colorado Springs Utilities, Greenback Campaign

- Television, local - Visual Image Advertising, Colorado Springs Utilities, Greenback Campaign TV

- Non-traditional advertising, campaign - Visual Image Advertising, Colorado Springs Utilities, Greenback Campaign

- Radio, radio self-promotion - Bahakel, KILO promotions, Toys for Tots

- Mixed media campaign, consumer local - Cheyenne Mountain Zoo, Budgie Buddies

- Public service, collateral - Cukjati Marketing, Girl Scouts Wagon Wheel Council report

- Advertising industry self-promotion, campaign - The Gazette, ONE

- Advertising industry self-promotion, creative services - The Gazette, SpringsJobs.com, "Change your tune"

- Collateral material, special event material - JS Design, The Canyons at Broadmoor, silent auction and fashion show invite

- Public service, collateral - JS Design, Goodwill Industries of Coloardo Springs, "An Enchanted Evening" formal invite

- Elements of advertising, logo - JS Design, Boggan Homes Custom Home Building logo

- Collateral material, brochure - JS Design, Boggan Homes Custom Home Building brochure

- Elements of advertising, logo - David C. Cook logo

- Sales promotion, product or service sales presentation - David C. Cook catalog

- Sales promotion, point of purchase - David C. Cook trade show exhibit

- Interactive media, online - David C. Cook, Red Letters E-Card

- Out-of-home, outdoor board - Insight Marketing, Porsche of Colorado Springs, "Sunday Snowday"

- Elements of advertising, sound - Insight Marketing, Broadmoor Dental, "Where did you get that smile"

- Elements of advertising, sound - Insight Marketing, Shewmaker's, "Point Zoom Click"

- Elements of advertising, photography - Simchat Torah Beit Midrash

- Television, local - Bourbon Street Productions, Colorado Springs Fine Arts Center: First Thursdays

- Public service, broadcast/electronic - Bourbon Street Productions, American Institute of Architects, "Blue Print for America"

- Television, campaign - Bourbon Street Productions, ERA Shields

- Elements of advertising, cinematography - Bourbon Street Productions, ERA Shields

- Radio, campaign - Audio Architects, Borriello Brothers Pizza

STUDENT GOLD

- Student ADDY, editorial design - John Brown University, Purposeful Design Publications, "The Gentle Giant"